THE ROLE OF TECHNOLOGY IN ENHANCING HEALTH AND WELLNESS TOURISM EXPERIENCES

Abstract

This study delves into the dynamic synergy between technology and the health and wellness
tourism sector, elucidating its profound impact on shaping modern travel experiences. Focusing
on the utilization of secondary data as the research methodology, the study navigates through
the intricate web of technological innovations that have redefined health and wellness tourism.
The convergence of cutting-edge technologies like wearable devices, artificial intelligence
(AI), virtual reality (VR), augmented reality (AR), and telemedicine has ushered in a paradigm
shift in how travelers engage with wellness during their journeys. Wearable technology,
encompassing fitness trackers and smartwatches, empowers travelers to monitor their health
metrics, fostering informed decision-making while on the move.
AI and machine learning algorithms play a pivotal role in personalizing and optimizing
wellness programs for individual travelers. By analyzing diverse datasets ranging from
demographic information to health histories, AI tailors bespoke recommendations and
interventions, aligning seamlessly with travelers' unique needs and aspirations.